While we're sometimes portrayed as pioneers of a kind of digital creativity in Kenya, our embrace of online platforms was initially born of necessity. Our sound and visuals didn't quite fit mainstream radio and television formats at the time, thus the internet became our natural home - a space where we could experiment freely and connect directly with listeners who were seeking something different. This approach, combined with Kenya's growing digital infrastructure, opened up new possibilities for sharing our work.
This freedom to experiment online naturally led us to explore beyond music alone. Just a Band became a laboratory for multimedia experimentation. I took on roles in music production, singing-songwriting, graphic design, and music video direction together with Mbithi Masya, who joined the band in 2008, bringing both logistical expertise and creative energy. Our work on the music videos helped develop my filmmaking skills, which would become crucial to my later artistic journey.